Building software businesses and sharing my lessons.
I've been building WordPress products since 2015 and sold a few along the way. On the side I'm active in Software as a Service (SaaS) and app development, and I write up the numbers, tools and workflows behind each of these projects.
Things I've built
All projects →
AAWP
Helps affiliate marketers add Amazon product boxes, comparison tables and bestseller lists to their WordPress sites.
Dog Flight Guide
Airline dog policies worldwide in one place: cabin or cargo, weight limits, fees and requirements. On the web and as apps for iOS and Android.
Livetickr
The privacy-first live ticker for news, sports and events. Publish updates and embed them with one line of code, or post on the go with the apps for iOS and Android.
Work with me
A handful of projects per year, so each one gets my full attention. No agency layers and no account managers: you work directly with me, start to finish.
WordPress
Plugins, themes and shops from a WordPress product founder since 2015.
SaaS
Privacy-focused SaaS, built to be profitable instead of burning through funding.
Mobile Apps
iOS apps that make a great companion to your website or SaaS product.
Consulting
Product strategy and development consulting for software and web projects.
Business & lessons
All posts →9 Essential Tools I Use to Run My WordPress Ecommerce Businesses (and What Their Purpose Is)
The stack behind my plugins and themes: what each tool does, and why it earned its spot.
Why I sold KryptoniteWP
Letting go of a product I built, and what made it the right call.
2020 Year in Review - First time for me, Yay!
My first public look back at a year of business.
- 9 Essential Tools I Use to Run My WordPress Ecommerce Businesses (and What Their Purpose Is) (WordPress, Aug 11, 2025): The stack behind my plugins and themes: what each tool does, and why it earned its spot.
- Why I sold KryptoniteWP (Business, May 3, 2024): Letting go of a product I built, and what made it the right call.
- 2020 Year in Review - First time for me, Yay! (Year in Review, Jan 10, 2021): My first public look back at a year of business.